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M1. Startup Marketing 101
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In this 70-minute session on Startup Marketing, participants will learn about the 4 “P’s” of marketing and the principles behind the Buyer Journey. Participants will also learn what information needs to be collected from customer discovery interviews to: -​Identify customer segments and delivery channels -Prioritize features for their minimally viable product -Make pricing assumptions -Develop positioning and messaging to achieve differentiation

 Export to Your Calendar 11/29/2017
When: 11/29/2017
2:00 pm
Where: ATDC Community Room
75 5th Street NW
2nd Floor
Atlanta, Georgia  30308
United States
Presenter: Jacqui Chew


Online registration is available until: 11/28/2017
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In this 70-minute session on Startup Marketing, participants will learn about the 4 “P’s” of marketing and the principles behind the Buyer Journey. Participants will also learn what information needs to be collected from customer discovery interviews to:

  • Identify customer segments and delivery channels
  • Prioritize features for their minimally viable product
  • Make pricing assumptions
  • Develop positioning and messaging to achieve differentiation 

Prerequisites: Educate members must have completed a minimum of 30 Customer Discovery Interviews.
Attendee Type: Open to Educate Members, ATDC Accelerate and ATDC Signature companies.
Format: Seminar
NOTE to Accelerate and Signature Companies: This class is a prerequisite for registering for Advanced Marketing Workshops AM1. Developing My Marketing Budget and other Advanced Marketing Curriculum to be offered in Q12018.

INSTRUCTOR BIO

As ATDC’s CMO-in-residence, Jacqui Chew provides marketing strategy counsel to ATDC Accelerate and Signature companies. She is an award-winning digital strategist and principal at iFusion, a go-to-market collective. Jacqui’s experience spans well-known brands and high-growth startups including Mark Cuban-backed Cycloramic, eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million. Jacqui is the organizer of the acclaimed annual TEDxPeachtree conference in Atlanta.


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