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Public Relations for Startups
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Join us for Public Relations for Startups on Wednesday, November 15, 2017.

11/15/2017
When: 11/15/2017
2:00 pm
Where: ATDC Community Room
75 5th St. N.W.
2nd Floor
Atlanta, Georgia  30308
United States


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ME2. PUBLIC RELATIONS FOR STARTUPS

WHY: A Public Relations programs can help a fledgling startup build awareness, credibility and accelerate the lead-to-revenue timeline. When implemented well, it can be one of the most cost-effective tools in the marketing communications toolbox. 

What: Through case studies, attendees will learn about the basic elements of a PR program, the KPIs to watch and practical tips and tricks to effective media relations and influencer marketing.   

Format: Seminar

Attendee Type: Open to Educate Members, ATDC Accelerate and ATDC Signature companies 

INSTRUCTOR BIO

As ATDC’s CMO-in-residence, Jacqui Chew provides marketing strategy counsel to ATDC Accelerate and Signature companies. She is an award winning digital strategist and principal at iFusion, a go-to-market collective. Jacqui’s experience spans well-known brands and high-growth startups including Mark Cuban-backed Cycloramic, eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million. Jacqui is organizer of the acclaimed annual TEDxPeachtree conference in Atlanta. 


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