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This highly interactive workshop session will leave you with an action plan (specific to your business) that will result in a repeatable prospecting process targeting your most profitable market segments, driving you towards an increased valuation and de-risked growth strategy.

 Export to Your Calendar 3/14/2018
When: 3/14/2018
2:00 pm - 4:00 pm
Where: ATDC Community Room
75 5th Street NW
Atlanta, Georgia  30308
United States
Presenter: Douglas Johnson


Online registration is available until: 3/14/2018
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Class Description:

This highly interactive workshop session will leave you with an action plan (specific to your business) that will result in a repeatable prospecting process targeting your most profitable market segments, driving you towards an increased valuation and de-risked growth strategy.

You will learn the importance of audience segmentation, value proposition alignment with the buyer, anticipating objections, delivering consistent messaging across the team, and defining your lead qualification and sales processes. The confusion surrounding the myriad sales and marketing tech tools available to you will be erased so you can limit your expense while accounting for tomorrow's needs. You will learn the metrics you really need to track and specifically two that you are not using today that will be critical when raising your next round (i.e. prospecting and sales velocity).

Most importantly, you will develop a clear action plan that will stitch all of these components together. It will be rock-solid. It will assign accountability to others on your team and force the business to confirm messaging and product-market fit through iterative testing.

Developing a company-specific action plan is dependent on completing approx. 20-min of prep materials that will be sent out in advance.

 

About Douglas Johnson:

Douglas found the professional love of his life in helping early-stage companies grow. With an engineering approach developed at Georgia Tech, he built a world-class revenue operations function for an early-stage SaaS company from $0M ARR to their successful exit. Those that worked for him have since gone on to replicate that same success in other B2B SaaS and services companies. He can't see a future that doesn't center around helping early-stage founders achieve predictable revenue and increase their valuation by adopting revenue operations best practices.

 


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