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In this 70-minute session on Startup Marketing, participants will learn about the 4 “P’s” of marketing and the principles behind the Buyer Journey. Participants will also learn what information needs to be collected from customer discovery interviews to: -​Identify customer segments and delivery channels -Prioritize features for their minimally viable product -Make pricing assumptions -Develop positioning and messaging to achieve differentiation

10/18/2017
When: 10/18/2017
2:00 pm
Where: ATDC Community Room
75 5th Street NW
2nd Floor
Atlanta, Georgia  30308
United States


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In this 70-minute session on Startup Marketing, participants will learn about the 4 “P’s” of marketing and the principles behind the Buyer Journey. Participants will also learn what information needs to be collected from customer discovery interviews to:

  • Identify customer segments and delivery channels
  • Prioritize features for their minimally viable product
  • Make pricing assumptions
  • Develop positioning and messaging to achieve differentiation 

Prerequisites: Must have completed at least four Customer Discovery Lab sessions.
Attendee Type: Open to Educate Members, ATDC Accelerate and ATDC Signature companies 

INSTRUCTOR BIO
Jacqui Chew is ATDC’s CMO-in-residence where she marketing strategy counsel to ATDC Accelerate and Signature companies. She is an award winning digital strategist and principal at iFusion, a go-to-market collective. Jacqui’s experience spans well-known brands and high-growth startups including Cycloramic, eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million.


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