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Buyer Journey
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Save the Date: Buyer Journey is a new class for 2018!

When: 3/21/2018
2:00 pm - 4:00 pm
Where: ATDC Community Room
75 5th St. N.W.
2nd Floor
Atlanta, Georgia  30308
United States
Presenter: Jacqui Chew, Kirk Barnes

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B2B and B2C buyers have more information, choices and tools than ever to evaluate and select solutions. As part of this shift to the super-empowered buyer and the rapidly evolving buyer journey, Jacqui and Kirk are revamping the existing startup marketing and sales 101 classes to help founders understand how to use the customer discovery process and the business model canvas to learn the nuances of how and why buyers today buy. Attendees of this Buyer Journey 101 seminar will learn strategic marketing (4 Ps of Marketing) and sales (Segments and Account Management) concepts and their interplay with the customer discovery process. 

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