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M2. Your Unique Selling Proposition
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Your unique selling proposition (USP) differentiates your solution from the competition. This HANDS-ON Session helps you determine what makes your solution unique (hint: it's not always about the price or the features.) and how to communicate it.

2/14/2018
When: 2/14/2018
2:00 pm
Where: ATDC Community Room
75 5th Street NW
2nd Floor
Atlanta, Georgia  30308
United States
Presenter: Jacqui Chew


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WHY: Your unique selling proposition (USP) differentiates your solution from the competition. This HANDS-ON Session helps you determine what makes your solution unique (hint: it's not always about the price or the features.) and how to communicate it. 

WHAT: Participants in this 120-min HANDS-ON workshop will bring 1) a competitors' grid, and 2) a buyer persona(s) created using responses from Customer Discovery Interviews (pre-customer startups) and/or customer feedback (feedback from existing beta customers, paying customers, etc.) to draft key messages and develop their company's unique proposition that sets them apart from rival companies.   

Workshop Takeaways: 

  • Your company's messaging architecture
  • Learn the factors that contribute to a company's unique selling proposition and positioning  

Prerequisites: 
Educate Members MUST have completed Customer Discovery Labs, and must bring 1 buyer persona and notes about competitors to the workshop.
ATDC Accelerate and Signature companies must bring 1 buyer persona and notes about competitors to the workshop. 

Attendee Type: Open to Educate Members, ATDC Accelerate and ATDC Signature companies 

Limited to participants from 15 companies.


INSTRUCTOR BIO

As ATDC’s CMO-in-residence, Jacqui Chew provides marketing strategy counsel to ATDC Accelerate and Signature companies. She is an award-winning digital strategist and principal at iFusion, a go-to-market collective. Jacqui’s experience spans well-known brands and high-growth startups including Mark Cuban-backed Cycloramic, eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million. Jacqui is an avid TEDTalk fans and organizes the acclaimed TEDxPeachtree conference in Atlanta.


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