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Tool Talk: Increasing inbound leads with Google Analytics
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What you measure will change: using Google Analytics to increase your inbound leads.

3/28/2018
When: 3/28/2018
2:00 pm - 4:00 pm
Where: ATDC Community Room
75 5th St. N.W.
2nd Floor
Atlanta, Georgia  30308
United States
Presenter: Jean-Luc Vanhulst


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What you measure will change: using Google Analytics to increase your inbound leads.

The workshop will cover:

- Where do visitors come from and what do they do. 

- How to setup event tracking and goal tracking to measure ROI

- How to use and connect the Google Search Console to start working on increasing your Organic Search traffic 

- How to create a routine of checking your traffic and your website KPI's in an easy routine way.

 

Instructor: Jean-Luc Vanhulst, president of Write2Market. 

 

Prerequisites: The content of this class is designed for ATDC's Accelerate and Signature companies. Educate members with Google Analytics installed can see Catalyst Jacqui Chew for permission to attend.


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