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Beyond Customer Discovery: Intellectual Property Part II: Strategy
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Building on the foundation laid in Intellectual Property Basics, this class will expand into IP Strategy. You’ll learn how to align your intellectual property with your overall business strategy and how to position this asset to attract investors. This class will explore strategic considerations around claims, the role of the entrepreneur as leader of the process, and timing. Attendees will leave this class with knowledge of how to use intellectual property to maximize business value.

10/15/2018
When: 10/15/2018
3:00 PM
Where: ATDC Community Room
75 5th Street NW
2nd Floor
Atlanta, Georgia  30308
United States


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Building on the foundation laid in our first class on Intellectual Property Basics, this class will expand into IP Strategy.  You’ll learn how to align your intellectual property with your overall business strategy and how to position this asset to attract investors.  This class will explore strategic considerations around claims, the role of the entrepreneur as leader of the process, and timing.   Attendees will leave this class with knowledge of how to use intellectual property to maximize business value. 

About Beyond Customer Discovery:

The Beyond Customer Discovery for Product Entrepreneurs series is designed to educate and inspire the entrepreneur making a physical product.  The series addresses the unique characteristics of product companies and how the path through the startup phase progresses.   Other classes in the curriculum include Business Models and Product Realization, Product IP Basics, Design Considerations, Manufacturing Options, Planning for Scale, and Designing Ecosystems.  The series culminates with a Business Canvas Workshop.   


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