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Entrepreneurs Education Series
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Coaching > Entrepreneurs Education Series

Entrepreneurs Education Series

Our Education Series gives early-stage ATDC Select companies and Community members a basic understanding of entrepreneurial best practices. The courses combine classroom-style training and workshops to give you the foundational tools required to advance your entrepreneurial journey.

Customer Discovery is the mandatory starting point for the Education Series. The rest of the classes are intended to be taken in the order listed below, although they may be skipped. Check the Events Calendar for listings of upcoming workshops.

Customer Discovery

This three-part workshop is a unique, concentrated program incorporating "lean startup" methodologies that helps founders and technologists of concept-stage startups begin interacting with customers early in the development of their companies. Customer Discovery utilizes coaching to provide a personalized learning experience. During the course of the workshop, you will develop a customer engagement action plan, a positioning statement, market-sizing data and a product development plan.

Financial Literacy for Startups

This three-part workshop teaches startup founders the essentials for a thorough understanding of their business models. We will discuss terminology that investors expect you to know, understand and use, as well as the details and underlying assumptions of financial models. Finally, we will dive into your individual business’ financial model.

Telling Your Story Workshop

This two-part workshop looks at the two most important and often overlooked activities for early-stage startups: the elevator pitch and the one-pager. Angel investors, strategic partners, prospective co-founders and others read this document to make a decision on whether to partner with you. The workshop will review the best practices for both your elevator pitch and executive summaries and coach you on how to nail these pitchs.


Sales 101

This two-part workshop focuses on developing your sales skills.

Part I: Closing the First Five Sales

Part II: Building a Repeatable Sales Process



Hiring Your "A" Team

This one-part workshop focuses on developing your sales skills.

Part I: Closing the First Five Sales

Part II: Building a Repeatable Sales Process



Investor Readiness

This three-part workshop taught by the Atlanta Technology Angels focuses on the final steps (after Customer Discovery, Financial Literacy and Executive Summary) needed to prepare you for talks with potential investors.

Part I: Assessment

Part II: The Art of the Pitch

Part III: Term Sheets and Due Diligence

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